IGNITION HEADS UP VIDEO PROMOTION

Ignition Visual Media has signed on to represent Stealing Heather's video promotion efforts, with their first order of business being the video for the single "Breathe Out". Ignition represents artists in the promotion and marketing of music videos and other visual media releases and brings with them over 20 years of experience and success in their field.

Their promotional efforts include national and regional broadcast outlets, retail and closed circuit video pools, video-on-demand providers, and internet-based outlets including the online platforms of key music publications and all primary new media outlets, with a goal to generate sustained airplay for each release, maximize online presence and visibility, and support the video release and tour dates with contests, promotions, interviews, and in-studio performance opportunities.

Ignition was founded by Caprice Carmona, who launched Sudden Impact Video Promotion & Marketing in 1990, and over the next 10 years promoted hundreds of music videos for over 60 record labels, adding a Concert Promotion Division to the company in 1998 covering the northern Nevada region. Coming from an indie label background, followed by the many years running SI which served as the video promotion department for some of the industry's top independent record labels, Caprice's successes are too numerous to mention.

Joshua and Caprice are already working closely together and some exciting things are on the horizon for Stealing Heather and their video(s) thanks to Ignition.